da aposte e ganhe： Inter Miami bagged the Deal of the Year award for bringing on board Lionel Messi in 2023 as a free agent from Paris Saint-Germain.
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Messi joined the Herons last summerLed Miami to the Leagues Cup titleContinues his incredible form in MLS 2024WHAT HAPPENED?
Nearly a year into the Messi era, Inter Miami continue to soar to new heights. The team has reached significant milestones, both in sporting achievements and commercial success and at the 2024 Sports Business Journal Awards in New York, Inter Miami outshone three reigning major sports champions, including the NFL's Kansas City Chiefs, MLB's Texas Rangers, NHL's Vegas Golden Knights, and the NBA's Minnesota Timberwolves, to win Team of the Year, while Messi's signing was celebrated with the Deal of the Year award.
Messi's arrival came just months after he led Argentina to a historic World Cup victory, making his move to South Florida one of the most high-profile transfers in football history. The impact of Messi's presence was felt almost immediately, as he guided a previously struggling Inter Miami team to the Leagues Cup title within weeks of his debut. On the field, Messi proved to be a game-changer, but his influence extended far beyond his performance during matches.
AdvertisementGetty Images/Goal//MLSTHE BIGGER PICTURE
The acquisition of Messi has had a transcendent effect on Inter Miami and MLS, drawing worldwide attention to the league and positioning soccer prominently within the United States. Inter Miami were the most googled sports team in 2023, and Messi's jersey became the best-selling item in MLS. The club's social media presence has also surged, with Inter Miami's Instagram account now being the third most followed sports team account in the United States, trailing only the Golden State Warriors and Los Angeles Lakers.
WHAT HAS BEEN SAID
An excited MLS commissioner Don Garber said: "The signing of Leo Messi was a game-changer, raising the profile of not just the club but of MLS and the entire sport in North America. Jorge Mas, Jose Mas and David Beckham believed in MLS and made an unprecedented investment in the greatest player to ever play the beautiful game.”
DID YOU KNOW?
Inter Miami won the Deal of the Year award by outshining other notable deals such as Josh Harris & Co's acquisition of the NFL’s Washington Commanders, the merger of UFC and WWE into TKO Group Holdings, and other media rights agreements signed by NASCAR, the NCAA, and the National Women’s Soccer League, respectively.